Filming with MTV for 'The Talk'

The launch of “The Talk” brought Look Different to over one million actions taken as part of the campaign, and led to the second highest traffic day in the campaign’s history. We also had a number of incredible responses from the audience, from sharing their personal stories to thanking MTV for opening up this conversation, and some terrific press, including the Associated Press and NY Times (link below), Huffington Post (MTV Takes a Bold and Powerful Approach to Discuss Race on MLK Day), Mic (MTV Exposes a Huge Problem With How We Talk About Race in America), USA Today (A first: 12 hours of MTV in black and white), The Guardian (MTV to broadcast in black and white to promote conversation about race), and over a hundred more.